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Understanding floor, target, and ceiling prices

3 min
pricing floor target

Understanding Price Bands

ListForge provides three price points for every item: Floor, Target, and Ceiling. Understanding these helps you price strategically based on your selling goals.

The Three Price Bands

Floor Price

  • The lower bound of reasonable pricing
  • Based on quick sales in comparable data
  • Use when you need to move inventory fast
  • Typically sells within 1-7 days

Target Price

  • The competitive market rate
  • Where most similar items sell
  • Balances profit with sell-through time
  • Typical sale time: 7-21 days

Ceiling Price

  • The upper bound for patient sellers
  • Based on highest comparable sales
  • Maximizes profit if you can wait
  • May take 30+ days to sell

How Prices Are Calculated

Comparable Sales Analysis

  1. AI finds 50+ sold listings matching your item
  2. Filters for similar condition and completeness
  3. Analyzes sale prices and time-to-sell
  4. Groups into statistical bands

Factors Considered

  • Recent sales (weighted higher than older)
  • Item condition (New, Used, etc.)
  • Completeness (with box, accessories, etc.)
  • Seasonal patterns
  • Market trends (rising/falling demand)

When to Use Each Price

Use Floor Pricing When:

  • You need cash quickly
  • Item has been sitting for weeks
  • Seasonal window is closing
  • Storage space is limited

Use Target Pricing When:

  • You want balanced profit and turnover
  • Item is standard (not rare or special)
  • You’re comfortable with typical wait times

Use Ceiling Pricing When:

  • Item is rare or in-demand
  • You’re a patient seller
  • Market is trending up
  • Item is high-value (worth the wait)

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