Built for scale.
We are software engineers who saw the massive inefficiency in the secondary market and decided to build an industrial-grade solution.
Our Mission
We're building the infrastructure that transforms reselling from a manual chore into an automated, high-velocity business.
The secondary market is exploding, but the software powering it is stuck in 2010. Millions of perfectly good items end up in landfills or sit in "death piles" simply because the physical labor required to identify, research, and list them outweighs the potential profit margin.
ListForge exists to remove the friction of data entry.
We believe that resellers are entrepreneurs. You shouldn't be spending your weekends acting as a human keyboard, copy-pasting specs from manufacturer websites, and fighting with eBay category trees. Our job is to build the Engine that handles the monotonous data work, so you can focus on sourcing, logistics, and growing your business.
The Forge Principles
The core tenets that drive every engineering decision we make.
Zero Friction
Every click we remove from the listing process is a victory. If the AI can figure it out, the user shouldn't have to type it.
Evidence-Based
We never guess. The Engine must always prove its pricing recommendations with real, historical sold data that the user can verify.
Infinite Scale
Built on a modern microservices architecture, designed to handle thousands of concurrent listings without breaking a sweat.
Bulletproof Quality
We treat seller accounts like bank accounts. Accuracy, compliance, and structural integrity of listings are non-negotiable.
Built out of necessity.
Tested in the trenches.
We didn't start out trying to build a software company. We started out buying storage units.
If you've ever bought a locker, you know the reality. Winning the auction is the fun part. The nightmare begins when you have to process, research, price, and manually type out hundreds of listings to turn that pile of boxes into cash. We were drowning in our own inventory. The physical friction of data entry was capping our revenue.
As a Principal Software Engineer who has spent the last year deep in the AI space, I knew there had to be a better way. So, my co-founder David and I decided to build it ourselves.
ListForge wasn't built in a vacuum. It was built in a warehouse.
We use this exact engine every single day for our own resale business. Every feature, every button, and every AI workflow was forged through real-world validation. It completely changed the framework of our business—taking us from acting as human keyboards to operating as true business owners—and now we're opening it up to you.
Why trust the Forge?
Tested in Production
We push our own storage unit hauls through this engine daily. If a workflow is broken or inefficient, we feel the pain first.
Principal Engineering
Architected by a Principal Software Engineer with deep expertise in modern AI and highly scalable systems.
Designed for Volume
Built specifically for the high-velocity realities of pallet liquidators, thrift sourcers, and storage auction buyers.
Meet the Builders
We are the people writing the code and buying the lockers.
Timothy Crooker
Co-Founder & Principal Engineer
A Principal Software Engineer specializing in scalable enterprise architecture and AI systems. Tim spent the last year deep in machine learning before realizing the highest-leverage application for his skills was solving the exact problem he was facing every weekend: manually processing storage unit hauls.
David Flanagan
Co-Founder & Head of Operations
An expert in the logistics of the secondary market and a veteran storage unit buyer. David intimately understands the physical and operational bottlenecks of the reselling business. He ensures that ListForge never loses touch with the reality of what it takes to actually move inventory in a warehouse.
Stop acting as a human keyboard.
Join thousands of high-volume sellers who have upgraded their infrastructure and reclaimed their time.
Start the Engine