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AI Research

How does AI pricing analysis and comp research work?

4 min
pricing comps analysis

AI Pricing Analysis

ListForge’s AI analyzes market data to suggest optimal pricing for your items. Understanding how this works helps you make better pricing decisions.

How Pricing Analysis Works

Step 1: Product Identification Before pricing, the AI identifies exactly what you’re selling:

  • Brand and manufacturer
  • Model and variant
  • Condition assessment
  • Completeness (accessories, packaging)

Step 2: Comparable Sales Search The AI searches for recently sold items matching your product:

  • Same brand and model
  • Similar condition
  • Recent sales (typically last 90 days)
  • Multiple marketplaces scanned

Step 3: Price Analysis For each comparable, the system records:

  • Final sale price
  • Time to sale (how long was it listed?)
  • Sale format (auction vs. fixed price)
  • Shipping costs (included or separate)

Step 4: Price Range Generation Based on comparables, you receive three price points:

  • Quick Sale: Lower bound for fast sales
  • Market Price: Competitive standard pricing
  • Premium: Upper bound for maximum value

Understanding Comparables

The AI shows you the actual sales used for pricing:

  • Exact matches: Same product, same condition
  • Similar matches: Same category, comparable features
  • Price and date: What it sold for and when
  • Match quality: How closely it matches your item

Review these comparables to verify the AI found the right products.

Price Confidence

The AI indicates how confident it is in pricing:

  • High confidence: Abundant comparables, clear market
  • Medium confidence: Reasonable data with some gaps
  • Low confidence: Limited comparables, manual review suggested

Low confidence often means:

  • Rare or unusual item
  • New product without sales history
  • Regional product with limited data

Adjusting AI Prices

You can always override AI pricing based on:

  • Your market knowledge
  • Condition nuances not visible in photos
  • Bundle deals or customer relationships
  • Cash flow needs requiring faster sales

Document your reasoning—over time you’ll learn when your judgment beats the AI.

The AI detects pricing trends:

  • Rising prices (increasing demand)
  • Falling prices (declining demand)
  • Seasonal patterns (holiday spikes, etc.)

Use this information to time your listings strategically.

Pricing by Marketplace

Different marketplaces command different prices:

  • Amazon: Often highest (convenience premium)
  • eBay: Middle (competitive market)
  • Facebook: Often lowest (local pickup, negotiation)

ListForge shows marketplace-specific pricing when you cross-list.

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